Nice Matters

“People may not remember what you said or did, but they will always remember how you made them feel.”

This quote, and variations of it, have been attributed to many over the years. Many have said it, more have quoted it, and even many many more have heard or read a variation of it.

It’s true, people: Actions DO speak louder than words. 
Nice Matters.

Almost 2 decades ago I remember saying to someone as we stood at the entrance of a heated discussion that Jeffrey Katzenberg didn’t leave Disney over creative differences. He didn’t leave over money. Strangely enough, that comment diffused the discussion.

So every day, do something nice. Try it and you will make someone feel good about his or herself today, and every day. Because nice matters.*

♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦   ♦

*just a few qualifiers here:

  • Do not be nice when it’s simply not warranted.
  • Do not tell someone they did a good job if they didn’t.
  • Present input as constructive, pointing out what was done well and then help to address that which needs improving, encouraging learning.
  • Complimenting bad behavior or sub-par work is actually rewarding it, which inevitably leads to, or fuels, entitlement issues. 
  • Apologize when required.

Oh, and don’t even forget, the idea that
“Perception is Reality” cuts both ways.


About Laurissa Doonan

I'm a marketer. I've been a professional marketer for over 25 years, but in reality, I have always been one. Marketing to me is about communicating effectively, regardless of platform, regardless of channel. Marketing is understanding both your objectives and your audience, and finding the right method and message for your customers to reach them where they are. Now I dedicate my efforts to helping very small and small companies pursue their passions and grow their businesses through marketing; providing agency trained expertise without the overhead.
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2 Responses to Nice Matters

  1. Also, a good beating builds character!

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