Defining My Personal Brand

I am a marketer, a marketing strategist to be specific. On a daily basis I work with clients and individuals to teach, mentor and grow their business and personal brands through strategic direction and targeted campaigns, to meet their objectives and goals. I’m pretty good at it, too. For other people.

I don’t follow my own rules of writing quality marketing and business content to keep my name tied to the industry and promote myself as a leader in the marketing arena, thereby increasing my search rank and developing a strong, wide reaching linking network to further embed myself in the top-of-mind position for those looking for high quality guidance and information about marketing.

That probably explains why I keep getting those emails from those nice folks every day telling me they can get me first page presence with their SEO services for the wide variety of websites I have out there and continually lose track of.

(A quick shout out thank you to those nice spammers out there. To me they’re like many of those promotional emails I sign up for, which remind me to shop at places because with the immediacy of the world we live in now, I have 0.34 seconds to fulfill a shopping need when the impulse strikes and I need to be reminded where to shop, so if your email comes in, bonus for both of us. Those spammers who want to get me on the first page of Google remind me that I have that site up and out there, and should probably put it on my 180 day outdated to do list reminder queue to update it.)

But I’m good at marketing. Even for me. I don’t want a personal brand. I don’t like labels and I don’t like to be categorized. I don’t like being defined as a datapoint.

I like checking my info on Google to see who they have defined me as (on my multiple IDs) and continually getting the results of “you don’t register with us” back.  Amazon however, is a different story, I like messing with them to see who they think I am by the recommendations they make for me. In a previous post I noted how it was a little horrifying, but …. I like messing with marketers, too.

But I started this by saying I’m a marketer. I’m more than that. I recently went to an interactive marketing meeting and met business people and marketing people who gathered together for insights and advice. The business people introduced themselves by giving me a business card. The marketers gave me two. One for what they do and one for who they are.

The what they do card was the company they worked for, the titles they held, and represented how they applied the second card to the paying world. The second cards were great. They weren’t “freelance” cards at all, like you would expect. I’m most definitely sure they all have a stash of those, too, but these were better. My favorite one was the guy who gave me his card saying he was the president of a communications firm, and his second card was for his “soul business” as a magician. Seriously, how cool is that?!

My second card is for Wiggly Buttz. It has nothing to do with marketing, it has everything to do with dogs. ( It has a lot to do with who I am, which only adds to what I do.

The point is, this blog is me, as I said from the beginning. This is my place to get out my demons, dreams, thoughts and amusements. This is my personal brand.

I am a marketer. What makes me a good marketer, what makes me a great marketing strategist, is that I am more than keywords tied to search trends to become associated with an industry.  I am more than spit-out industry stats updated to the moment they are released, regurgitating tweets and statusbytes to associate myself with the masses, appearing in a laundry list of also-rans.

I’m not an also ran. I don’t conform to what I’m told because I’m told to. I review, research and determine what’s best for the brand, be it one of a business or an individual, based on their goals and their audience. I think. I plan. I digest, and mix all with the perspectives, insights and viewpoints of others, trends, interests and needs.

To be a good marketer you have to remove yourself from the mix, otherwise you’re just following the pack and giving out one-size fits all tactics. When I am a marketer, I am not there. Marketing is never about me, except here, on my blog. So my blog can never be my personal brand for marketing. It can only show the wealth of perspectives, insights and how I can pull from who I am to do what I do.

I am a marketer, I can spin that.


About Laurissa Doonan

I'm a marketer. I've been a professional marketer for over 25 years, but in reality, I have always been one. Marketing to me is about communicating effectively, regardless of platform, regardless of channel. Marketing is understanding both your objectives and your audience, and finding the right method and message for your customers to reach them where they are. Now I dedicate my efforts to helping very small and small companies pursue their passions and grow their businesses through marketing; providing agency trained expertise without the overhead.
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4 Responses to Defining My Personal Brand

  1. Joe says:

    Do I know you?

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