Social Media Contests: Keep It Simple

Esurance has launched a contest over social media.

  • It didn’t require an app.
  • It didn’t require extensive design and production.
  • It isn’t even related to their core business.
  • It’s an “add-on” to an existing initiative.
  • It leverages their existing market research.

They are already a sponsor for the Outside Lands Music Festival in San Francisco, and the contest is focused on the city, the cultural flavor, and the event itself.

Using the lure of winning great prizes to make being at the event easier and cheaper, they encourage daily entries.

With staged prizes and daily interactions on Twitter (requiring following and tweeting), a dedicated hashtag (#insideoutside) for the contest, and an additionally promoting a green agenda, the contest is easy and in line with the interests of attendees of the event and residents of the city, and intrinsically viral.

It’s a tight, well done contest, that shows there’s purity in simplicity.

  • It’s simple to set up.
  • It’s easy to track and manage the specific results.
  • It builds content and feedback that entrants won’t even realize they’re building.

Here’s hoping it has a great response.

Keep. It. Simple.

For more about the contest check out the Esurance press release here.


About Laurissa Doonan

I'm a marketer. I've been a professional marketer for over 25 years, but in reality, I have always been one. Marketing to me is about communicating effectively, regardless of platform, regardless of channel. Marketing is understanding both your objectives and your audience, and finding the right method and message for your customers to reach them where they are. Now I dedicate my efforts to helping very small and small companies pursue their passions and grow their businesses through marketing; providing agency trained expertise without the overhead.
This entry was posted in Business & Strategy and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s