The Bully Gamble

Have you ever played the slots? You know how you keep pumping money into it? Then you have to pull the lever to see the outcome because you never know? In goes what you set aside to play with. In goes this week’s check.

Then, as you start to get frustrated, out pops a win. You’re hooked, and almost even. In goes again, the overspend you just won back. Little by little. A little win, but enough to give hope.

In goes the rent money, you can make that up by working harder. A little win comes back, but it’s paltry. In goes the car payment.

Why can’t you stop? What’s wrong with me? Oh look, a little win. In goes the last dollar.

You won’t win. It’s calculated to keep you going, giving, until there’s nothing left. Then you’re no longer welcome and ushered out, into the stark, glaring light of day.

Through your tears of self disgust you see all those before you, now standing among you.

But look back. Turn around. The casino is now shuttered. It had to pay one out, and out shut down.

You were a whole person, feeding coins in, over and over, holding out for the promise touted, the excitement, the hype.

The casino, the house, was never a person. Just an algorithm, designed to win, at all costs.


About Laurissa Doonan

I'm a marketer. I've been a professional marketer for over 25 years, but in reality, I have always been one. Marketing to me is about communicating effectively, regardless of platform, regardless of channel. Marketing is understanding both your objectives and your audience, and finding the right method and message for your customers to reach them where they are. Now I dedicate my efforts to helping very small and small companies pursue their passions and grow their businesses through marketing; providing agency trained expertise without the overhead.
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