Author Archives: Laurissa Doonan

About Laurissa Doonan

I'm a marketer. I've been a professional marketer for over 25 years, but in reality, I have always been one. Marketing to me is about communicating effectively, regardless of platform, regardless of channel. Marketing is understanding both your objectives and your audience, and finding the right method and message for your customers to reach them where they are. Now I dedicate my efforts to helping very small and small companies pursue their passions and grow their businesses through marketing; providing agency trained expertise without the overhead. www.Charter-Marketing.com www.CharterMarketing.wordpress.com

Harvard, You’re Not Helping

The hallowed halls and reputation of the institution is … no, SHOULD be taking a hit of late. From guest professors, to admissions lawsuits, to continued cases of predictable medical fraud. What is going on? It’s nothing new. It appears … Continue reading

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Take As Needed

These three words are dangerous to a large part of the population, those who are raised and encouraged to be productive and deliver when called on. And when we think of the opiod epidemic through the lens of prescription drug … Continue reading

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Bridging the Divide

We hear the word Empathy a lot, more so these days. But do you know what it means? Do you know what it entails? What is Empathy? Let’s start with what it isn’t.

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Time for Some #Winning

Yes, there IS sexism where you work. You are just blind to it.  Several years ago I had lunch with a long time friend, who happens to be a male. We’ve known each other for decades, and he’s someone I … Continue reading

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Late in the Evening

As I sat at my desk finishing up a project, the lights dimmed a bit. He walked over to me and began to massage my shoulders, and gently asked how much longer I’d be. “I’m close, almost done with this … Continue reading

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Protesting is Patriotic

“Once a government is committed to the principle of silencing the voice of opposition, it has only one way to go, and that is down the path of increasingly repressive measures, until it becomes a source of terror to all … Continue reading

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Rose Garden Dread

On a stunningly perfect Friday afternoon, as the day was drawing to an early close, he sat sat down at the desk to finish up loose ends. In the background the news was on, providing both the distraction noise to … Continue reading

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Speaking Truth to Power

We watch TV, movies, where scripts clearly and definitely lay out evidence, behaviors, stagings to ensure we get the message loud and clear. The goal of those are to provide the audience with a clear, clear message, from start to … Continue reading

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