Tag Archives: advertising

Social Media Contests: Keep It Simple

Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. It’s an “add-on” to an existing initiative. It leverages their existing market … Continue reading

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What are you tracking?

How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly I hear that direct mail works really well. They know because they … Continue reading

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Mobile, Schmobile

Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including websites, social, email and content marketing! (see stats here)

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No Guts, No Glory

Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true entertainer status it was a much anticipated trip. Guts One sketch she … Continue reading

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B2B Marketing on Pinterest: What works, what doesn’t?

B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. We HAVE to be there, NOW! What are you trying to do … Continue reading

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How Long Should My Blog Be?

What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s simple and easy to start, and we all have a lot to … Continue reading

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Are you really connecting with your audience?

As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, I saw a story about a personal trainer who is purposely making … Continue reading

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The Myth of the Abandoned Cart

It was a dank and dreary afternoon. The parking lot was quiet. The few sounds were the buzzing from the flickering street lamp and the soft patter of the raindrops on the plastic seat flap in the front of the … Continue reading

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