Tag Archives: Marketing Strategy

What’s Going On Here?

It has been brought to my attention that many of my blogs lately are business related and probably should be on a different blog. Well, they are. They are on my new blog for my new freelance/consulting venture: Charter Marketing. … Continue reading

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Social Media Contests: Keep It Simple

Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. It’s an “add-on” to an existing initiative. It leverages their existing market … Continue reading

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What are you tracking?

How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly I hear that direct mail works really well. They know because they … Continue reading

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Mobile, Schmobile

Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including websites, social, email and content marketing! (see stats here)

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No Guts, No Glory

Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true entertainer status it was a much anticipated trip. Guts One sketch she … Continue reading

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Knowing your audience is only half the battle

I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business marketing needs, so we were all well versed in the ideas of … Continue reading

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B2B Marketing on Pinterest: What works, what doesn’t?

B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. We HAVE to be there, NOW! What are you trying to do … Continue reading

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How Long Should My Blog Be?

What is the proper length for a blog? I hear this a lot. It’s a good question. The answer of course, varies. Many people are blogging now. It’s simple and easy to start, and we all have a lot to … Continue reading

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